Econet

Ecocash (Pvt) Ltd is looking to hire a dynamic, creative, and strategic Brand Manager to join its vibrant team. The incumbent will be responsible for developing and executing effective brand strategies that enhance customer perception, drive engagement, and strengthen the Ecocash brand across various channels. This role requires a deep understanding of the fintech landscape, market dynamics, and customer behaviour to ensure consistent brand positioning and messaging.

Duties

• Develop and implement comprehensive brand strategies aligned with the company’s vision and business objectives.
• Oversee the planning and execution of brand campaigns across digital, traditional, and experiential channels.
• Collaborate with internal teams (Marketing, Product, Customer Experience, and Corporate Affairs) to ensure cohesive and impactful brand messaging.
• Monitor brand performance using key metrics and analytics, providing actionable insights and reporting to senior management.
• Ensure consistent brand identity across all customer touchpoints and communications.
• Lead market research initiatives to understand customer needs, brand perception, and competitive positioning.
• Manage relationships with creative agencies, media partners, and other external stakeholders.
• Drive brand innovation by keeping up with industry trends and customer expectations.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• A postgraduate qualification (MBA / MSc in Marketing or equivalent) is an added advantage.
• 5+ years of experience in brand management, preferably within fintech, telecoms, or fast-paced service industries.
• Proven experience developing and executing successful brand campaigns.
• Strong strategic thinking and project management skills.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work collaboratively across departments and with external partners.
• Creative mindset with a passion for innovation and excellence in brand storytelling

Application Procedure

Click Here to Apply